JOBS WELL DONE
Steve Jobs made the computer a thing of beauty, and therefore, to stay with the poet's words, a joy forever. He not only made computers a necessity of modern life but he also made them aesthetically appealing. Taste was an important element in all that Jobs did. He believed that great products were always statements of good taste. The beauty of all that Jobs put out on the market emanated from his unique ability to make complex and intricate products incredibly simple. Here lay his genius. In this sense, he was like a philosopher. In his mind he grappled, as philosophers invariably do, with devastatingly complicated ideas or entities and then communicated them in easy, elegant and comprehensible terms. In thought and in deed, elegance, for Jobs, was an important and indispensable category. He did not believe that his products were worth anything unless they looked and felt beautiful. He refused to accept the divorce between form and content. Jobs was an artist and a philosopher who was coincidentally an innovator and an entrepreneur.
Jobs refused to swim with the tide. This, for him, was the easy way out. He loved being different. When the entire world of business took the path of decision-making through committees — men and women in black suits or dresses, one Steve Jobs, college drop-out and sometime hippy, chose to be the maverick in faded blue jeans and black turtleneck jersey. He celebrated individuality over the power of the committee men. When business decisions were taken on the basis of elaborate market research, Jobs decided to trust his instincts, his gut feelings. He had no faith in market research. One of his memorable quips was: "It's not the consumers' job to know what they want." He picked up the gauntlet thrown down by market research and went on to create his own market. He refashioned the world of business. Jobs was always confident that what he was offering his consumers was nothing short of the best. This confidence and the relentless pursuit of the best and the beautiful made him an entrepreneur that others could only envy, never emulate. Steve Jobs excelled in being excellent.
Jobs had the rare gift that the gods give only to a few humans — of transforming dreams into reality. His early critics commented that he created a "reality distortion field". As if with one movement on the tracking pad, those three mocking words soon became words of unalloyed admiration. Yesterday's distorted reality, in Jobs's skilled hands, became today's everyday reality and tomorrow's beacon. Jobs had a vision and opted to live by that. He knew no other way to conduct his life. Jobs's life work is rightly associated with the name of a simple but healthy fruit. The reasons of naming his company are not exactly known, but apples have played significant parts in human history. Adam offered one to Eve and this resulted in the emergence of human beings from the world of illusory innocence. A falling apple ushered in modern science. And then there was Steve Jobs.
Saturday, October 8, 2011
An American story - Against odds, Jobs wrote his destiny,Steve Jobs dies: His work, legacy
An American story- Against odds, Jobs wrote his destiny
The death of Apple founder Steve Jobs has shaken not only technology enthusiasts but millions the world over. Steve Jobs, the creator of iconic products such as Mac, iPod, iPhone, iPad died a day after Apple announced the launch ofiPhone 4S. ET brings you a full wrap of Steve Jobs' work, legacy & life in the tech world after the demise of the biggest tech visionary of our time.
A friend, an associate & a man who worked closely with Jobs, Google's Eric Schmidt writes about the great passion that Steve Jobs always had.